Walkbase Advertising

Walkbase Advertising is an in-store ad targeting solution that enables retailers to quickly grow their earnings through in-store analytics. Draw insights from in-store heatmaps, shopping paths and category level patterns to locate ad displays. Walkbase can help marketers determine the best location, pricing and content for in-store advertising, and measure the impact of in-store ads.

Description

Product Features:
  • Works by using Wi-Fi analytics to anonymously gather accurate data on customer paths, dwell times and conversions.
  • Draw insights from in-store heatmaps, shopping paths and category level patterns to locate ad displays.
  • Build rich segment profiles to drive additional revenue through targeted digital advertising.
  • Measure accurately how many people saw ad and what was the impact on customer behaviour.
Product Purpose: Retailers still find it difficult to justify a compelling business case for deploying digital signage. In reality, retailers are able turn these investments into significant additional revenue and to a profitable new business. The missing piece is Walkbas
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information