Description
Product Features:
- Analyze Brand Lift in total or by the components driving lift — creative, targeting, and frequency.
- Analyze audience incidence in total or by targeting segment.
- Export results in a printed .
- pdf report or .
- csv files.
- Initiate and monitor surveys in an intuitive campaign management interface.
- Integrate audience and Brand Lift metrics into other systems in real-time via an API or pixel integration.
- Leverage industry-leading recruitment methodology to develop insights within days, not weeks.
- Monitor results in a real-time analytics dashboard.
- Review statistical significance in real-time, ensuring sound decisions.
Product Purpose:
Vizu's Brand Advertising Effectiveness Platform provides a common currency of communication - Brand Lift - that all parties involved in a brand advertising campaign can use to measure and optimize performance against
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
