Viant Data Analytics Platform

The Viant Data Analytics Platform (DAP) provides analytics and reporting that accounts for consumers’ entire path to purchase, for both ecommerce and in-store activity.

Description

Product Features:
  • Identify exactly who was exposed to a campaign, and match key demographic information to campaign performance.
  • Provides path to purchase measurement on actual, identifiable customers across devices, channels and in-store activity.
  • Highlight campaign performance with return on investment analytics and conversion reporting for both e-commerce and in-store activity.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information