Validate360

Validate360 is a product suite measuring actual sales and in-store visits against digital advertising spend and delivery. The solution tracks digital ad campaigns and their effectiveness at influencing actual purchasing decisions.

Description

Product Features:
  • Measures the lift between control and exposed groups with statistical confidence and significance.
  • Results are matched directly to the original dollar amount of the media buy and compared to the total ad spend for a particular campaign.
Product Purpose: What begins as a targeted ad and ends with an in-store purchasing decision can now be assigned, tracked, verified and reported.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information