u-Platform

u-Platform is a core set of frameworks that are uniquely customized together with proprietary business logic, data, workflow and other 3rd party external integrations to deliver a purpose-built trading platform for each client designed specifically for their own business goals, model and needs.

Description

Product Features:
  • u-Server is a proprietary HTTP ad-server.
  • u-Predict provides user response probability modeling.
  • u-Audience analyzes and builds audience segments, using a set of pre-defined, custom built business rules.
  • u-ETL offers data aggregation as a managed service.
  • u-Slicer combines large dataset storage with the ability for fast, interactive querying via a RESTful API.
Product Purpose: BidSwitch technology represents an infrastructure-level “Switch” that facilitates more than 200 Supply and Demand technology partners globally to quickly, efficiently & transparently connect & trade display, mobile and video inventory.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information