TruSignal

TruSignal is a predictive scoring platform that combines offline Big Data, predictive scoring and cross-channel onboarding to build people-based audiences. The predictive scores can be used to reach consumers across every channel and device: desktop, TV, radio, mobile, social and video.

Description

Product Features:
  • Uses a client’s first party data as a template.
  • Builds 100 percent of the custom audiences offline.
  • Accesses thousands of predictive attributes per record.
  • Measures the incremental number of new customers that result from a campaign.
  • Provides a closed-loop measure of campaign performance.
Product Purpose: Leverage the best practices of direct marketing—massive amounts of offline data, predictive analytics, test/control, optimization, performance measurement—and adapt them for digital.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information