Description
Product Features:
- Uses a client’s first party data as a template.
- Builds 100 percent of the custom audiences offline.
- Accesses thousands of predictive attributes per record.
- Measures the incremental number of new customers that result from a campaign.
- Provides a closed-loop measure of campaign performance.
Product Purpose:
Leverage the best practices of direct marketing—massive amounts of offline data, predictive analytics, test/control, optimization, performance measurement—and adapt them for digital.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version: