Tru Measure

Founded in 2009 and headquartered in Sacramento with additional offices in Seattle, Minneapolis, and Denver, Tru Measure is a digital marketing services platform with proprietary tracking technology and a dashboard solution that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics and return on investment (ROI). A wholly-owned subsidiary of McClatchy (NYSE: MNI), the Tru Measure platform is designed to streamline sales, operations, audience targeting, optimization and reporting for data-driven marketing efforts including print, online, mobile and social. Tru Measure supports a broad spectrum of North American, European and Australian companies, including McClatchy, Lee Enterprises, BH Media Group, The Washington Post and EATEL and several advertising agencies.

Website: http://www.trumeasure.com/cs/tm/solutions.html

Description

Product Features:
  • A proven go-to-market digital agency solution available to media companies, publishers, agencies and broadcasters.
  • Market-tested, cost-effective analytics tools to augment your engagement and performance tracking efforts.
  • Measure post-click activity such as calls, emails, page views, uniques, leads and conversions using our proprietary technology.
  • Our multiple data and analytics reporting options provide you with the tools you need to clearly demonstrate ROI on advertising spend.
  • Our well-designed reports and dashboards give sales and operations the leverage they need to significantly increase campaign performance and renewal rates.
Product Purpose: Tru Measure is a digital marketing services platform with proprietary tracking technology and a dashboard solution that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics a
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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