Description
Product Features:
- Big data analytics on operational data from web, mobile, and social channels.
- Generates actionable reports that show qualitative business results.
- Marketing Asset Manager to maximize the impact of assets from product logos to templates to sales collateral.
- Minimizes internal silos and maximizes collaboration.
- Omnichannel marketing tools to execute and deliver interactions to engage the customer across traditional and digital channels.
- Overall marketing performance management.
- Planning & Spend Manager to plan marketing budgets, manage the marketing spend and collaborate on creative assets.
- Predictive analytics as the basis for attribution, next best action, and forecasting.
- Support for every aspect of marketing programs.
- Workflow & Collaboration Manager to keep creative reviews on track, collaborate on every project and stay compliant across the marketing organization.
Product Purpose:
Leverage Teradata Digital Marketing to engage individual customers across paid, earned and owned channels while optimizing anonymous-to-known conversion to drive a relevant and specific message to that individual in an integrated and coordinated way.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
