TapPoint

TapPoint is Proxama’s mobile proximity marketing platform. TapPoint uses beacons to engage consumers on their smartphones in shopping malls, stadiums and arenas and other high footfall areas. The award-winning platform leverages the UK’s largest independent network of Bluetooth beacons, driving smarter, more targeted mobile marketing reach for media owners, app publishers, retail brick & mortar stores, transport operators, agencies and their clients. Location owners can create their own network with TapPoint, installing beacons in designated locations to target consumers with relevant and timely content.

Website: http://www.proxama.com/digital-payments/

Description

Product Features:
  • Target consumers at the right place at the right time -- within proximity of buying opportunities.
  • Includes support for QR codes, NFC, and Bluetooth beacons.
  • Highly flexible Mobile SDK supports iBeacon and Eddystone on both Android and iOS applications.
  • Deliver relevant, highly engaging content straight to consumer’s mobiles as they enter proximity hot spots.
  • Engage your app users by adding contextualized engagement messaging.
  • Controlled notification delivery lets you set time parameters on engagements.
  • Track footfall and map consumer audience figures at individual locations.
  • Identify hot spots and measure time consumers spend at designated locations.
  • Campaign reporting, including notifications sent and click-through rates.
Product Purpose: Digital Enablement Platform is a single point of access to a suite of advanced mobile payment solutions that leverage the latest in a variety of technologies and mobile platforms.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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