StatWizard Suite

The StatWizards Suite is a discrete choice modeling solution. Marketing researchers use discrete choice models to study consumer demand and to predict competitive business responses, enabling choice modelers to set pricing, oversee product development, and estimate demand.

Description

Product Features:
  • Common look and feel resembles Microsoft wizards, making them easy to learn and use.
  • Understand consumer demand.
  • Infer how customers trade off product features and pricing in a competitive environment.
  • Simulate how prospective or repositioned products would fare in a competitive market.
Product Purpose: Conduct market simulations in order to describe the marketplace in detail, changing among competing products features, form factors, advertising messages and other elements of the marketing mix, depending on how the study is designed.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information