Smartly.io is a leading Facebook marketing platform for large-scale performance marketers to run campaigns effectively. Its easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign using tools like A/B testing, dayparting & automated budget allocation.
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The [24]7 Predictive Experience Platform is a cloud-based customer engagement platform that is able to help anticipate customer intent in real-time and engage them across channels and devices. Design of Experiments (DoE) is used in conjunction with predictive analytics, real-time decisioning, and Big Data, which enables companies to engineer outcomes across a customer journey to help drive sales, service resolution, loyalty, and advocacy.
Reputation Informant has the ability to identify trap hits by IP, domain, subject line, country, and more. The platform can identify sending practices that damage your reputation so that you can quickly identify issues, take corrective action, and keep your reputation intact. Reputation Informant analyzes billions of messages to provide unprecedented visibility into email-based brand abuse like phishing and spoofing.
Inbox Informant is email deliverability for legitimate senders. The platform’s campaign diagnostics provide insight into authentication issues, deliverability trends, and ISP-specific feedback so that senders can identify problems. Its reporting engine provides total flexibility to build any number of custom reports and dashboards to track and measure inbox placement.
Real Audience is a suite of data solutions for buyers that includes AudienceID, AudiencePulse and AudienceMax, all built on a data foundation powering over 30 billion unique intent and interest signals monthly for 80% of the United States. Buyers get access to true user intent with unique signals like copy & paste activity, keyword searches, and content consumption.