Sidecar
Sidecar is a programmatic advertising technology that helps retailers get optimal results in Product Listing Ad channels like Google Shopping, Bing Shopping, and comparison shopping engines. It predictively and automatically organizes like-performing products together to ensure that every product in the catalog receives the optimal bid to maximize profitability and meet unique ROI goals. Sidecar also auto-surfaces and breaks out high-performing products individually, so star products can be uniquely bid and positioned to match their potential for revenue.