PulsePoint Programmatic Direct

PulsePoint Programmatic Direct is a media buying platform designed to minimize waste and increase ROI with predictive technology that allows advertisers to target and buy on a vCPM basis, paying only for in-view impressions.

Description

Product Features:
  • Customize parameters by audience interest, content verticals, creative formats, ad placements and viewability.
  • Deliver large-format, high-impact IAB Rising Star ad units or content marketing across social platforms, native platforms and premium publishers.
  • Find and target the right audience beyond 1st and 3rd party cookie pools across any screen.
  • Gain first look at premium placements, audiences and domains – all at a pre- determined rate.
  • Increase ad relevancy and positive brand association by targeting or blocking content at the page, category or sentiment level.
  • Minimize waste and increase ROI with predictive technology that allows you to target and buy on a vCPM basis – so you only pay for in-view impressions.
  • Proprietary human and machine verification filters to ensure both inventory and audience quality.
Product Purpose: Programmatic Content Marketing Platform lets brands target their audience across social, native, and content discovery channels. This precise content marketing helps increase sales and customer loyalty.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information