Pega Paid Media Manager

Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints. Using Pega, you’ll use real-time analytics and decisioning to determine the “Next Best Action” – whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid. Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.

Website: http://www.pega.com/gartner-customer-journey

Description

Product Features:
  • Empower your paid search, social, and display campaigns to leverage the full potential of your enterprise data.
  • Interact intelligently with every customer and prospect, every time.
  • Leverage predictive attributes about customers to find similar individuals on paid channels.
  • Optimizes your ad spend by constantly re-balancing customer and business needs as the individual progresses through their unique customer journey.
Product Purpose: To keep up with today’s connected customers, organizations know they must deliver a consistent customer experience that engages customers across all channels. Win over fickle and demanding customers efficiently and effectively by using a customer decision
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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