OwnerIQ

Owner IQ is an automated data driven advertising platform that supports large scale delivery and refined performance optimization. Audience data is collected through our Audience Tagging Platform. This data is consumed by our CoEx campaign management platform and fed into our Real-Time Bidding platform for campaign execution. That data in turn feeds back into our Data Warehouse and is used to improve future campaign performance.

Website: http://www.owneriq.com/technology

Description

Product Features:
  • Direct access to brand and retailers' 1st party audiences.
  • Offer actionable market segments based on over 99 Million shopper interactions from data partners.
  • Maximize each ad opportunity to drive advertisers' KPIs with programmatic technology.
  • Measure the impact of advertising on retail or conversion based initiatives with the reporting suite.
Product Purpose: With OwnerIQ, brands and retailers can run high volume programmatic campaigns, retail specific initiatives, and/or prospecting programs.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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