Description
Product Features:- Align the Sales and Marketing teams to develop a lead scoring and nurturing strategy to drive conversion rates.
- Analyze dozens of pre-built dashboards.
- Campaign Creation and Execution- Plan and execute campaigns on Oracle’s Cross-Channel Marketing’s Campaign Canvas with simple drag and drop interface.
- Create audience based on demographic data, account data, and behavioral data.
- Ensure that high value leads are passed along to sales while other leads are continued to be nurtured by the marketing organization.
- Investigate campaign results in real time in order to make continuous improvements.
- Monitor downloads, web events, and video interactions.
- Orchestrate how the system should automate responses based on audience engagement, freeing up the marketing organization’s time to focus on more strategic efforts.
- Prove the value of marketing efforts through B2B Cross-Channel Solution’s analytics.
- Target your prospects with the right messaging at the appropriate time in their buyer’s journey.
- Track how prospects and customers respond to emails, web pages, forms, and campaigns.
- Utilize a two dimensional lead score that factors in both profile data and engagement level.
- View online prospect behavior stored in a unique Customer Profile to better understand your individual audience members and how they engage with your brand.
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
