Oracle Content Marketing

Oracle Content Marketing makes it easy to create and distribute compelling content across multiple channels to the people you want to reach. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle.

Description

Product Features:
  • Assign data attributes to each piece of content such as persona, engagement stage, campaign category, and topic.
  • Capitalize at the moment of engagement with dynamic calls to action based on author, category, campaign, or other variable.
  • Choose platforms that produce results on a campaign-by-campaign basis.
  • Create your own compelling content and reimagine the content that is already around you to engage your customers.
  • Easily publish content to a website, blog, email, and landing pages in one simple step.
  • Enhance the relevancy of individual content pieces by mapping and organizing them according to personas and customer position in the engagement cycle.
  • Integrate with cross-channel marketing and social to organize and view all content, campaigns, and social promotions on one marketing calendar.
  • Maximize your search engine optimization (SEO) success in all major search engines with optimized content.
  • Produce content that is optimized for search engines on your corporate website and associated blogs.
  • Receive a content score to ensure each best practice is followed and keywords are used in each piece of content.
  • Refine, modify, test, and evaluate content to determine incremental increases and greater engagement.
  • Set up custom workflows for approval based on content type, author, or other parameters.
  • Use Dynamic Cloud Content to pull in the most relevant pieces of content into your emails and landing pages.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information