Description
Product Features:- Assign data attributes to each piece of content such as persona, engagement stage, campaign category, and topic.
- Capitalize at the moment of engagement with dynamic calls to action based on author, category, campaign, or other variable.
- Choose platforms that produce results on a campaign-by-campaign basis.
- Create your own compelling content and reimagine the content that is already around you to engage your customers.
- Easily publish content to a website, blog, email, and landing pages in one simple step.
- Enhance the relevancy of individual content pieces by mapping and organizing them according to personas and customer position in the engagement cycle.
- Integrate with cross-channel marketing and social to organize and view all content, campaigns, and social promotions on one marketing calendar.
- Maximize your search engine optimization (SEO) success in all major search engines with optimized content.
- Produce content that is optimized for search engines on your corporate website and associated blogs.
- Receive a content score to ensure each best practice is followed and keywords are used in each piece of content.
- Refine, modify, test, and evaluate content to determine incremental increases and greater engagement.
- Set up custom workflows for approval based on content type, author, or other parameters.
- Use Dynamic Cloud Content to pull in the most relevant pieces of content into your emails and landing pages.