Oracle BlueKai

Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more addressable media campaigns, and generate higher ROI’s. This data management platform enables organizations to transform data into actionable audience intelligence to engage customers across the entire marketing ecosystem. The solution taps the organization’s proprietary data and connects to Oracle Data Cloud third-party data.

Website: http://cloud.oracle.com/en_us/oac

Description

Product Features:
  • Access all of marketing data to build and refine key target audiences for numerous campaign scenarios.
  • The Audience Data Marketplace provides access to nearly 700 million anonymous customer profiles and 40,000 data attributes.
  • Integrated with Oracle Responsys, Oracle Eloqua and Oracle Social Relationship Management platforms.
  • Includes pre-integrated partnerships with leading global media and advertising partners.
  • Provides a visualized analytics experience so marketers can analyze and predict success based on the data.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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