Description
Product Features:
- By measuring how all ads interact across channels and devices (even hard-to-track TV, print, radio, mobile, social and video ads) to analyze how they contribute to your online and call center performance, OptiMine Insight reveals the true value of each channel and ad.
- OptiMine Insight helps you decide where to most effectively cut, or expand, your marketing investments and even make decisions and take action on an ad-by-ad level.
- OptiMine Insight quantifies the impact of both internal factors such as cross-channel marketing contributions, ad creative, targeting and budget, and external factors such as market shifts, competitive moves, and seasonality – so that you can understand why performance has changed over time and what to do moving forward to optimize results.
Product Purpose:
Unlike solutions that analyze individual ads and keywords in isolation, OptiMine Impact accounts for and leverages both intra-channel and cross-channel interactions to take your performance to new heights.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
