Markstrat

Markstrat is a strategic marketing simulation game for B2B and B2C students and professionals. Test theories, make decisions and simulate marketing scenarios on all aspects of the business, from competitive forces to the effects of sales, distribution, R&D and advertising. In game play, each team’s actions will have direct consequences on the market, providing data for competitive analysis. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Description

Product Features:
  • Teams must plan not only for short-term profits, but also for long-term objectives.
  • The name of the game is not just tactics, but long-term strategy.
  • Learn fundamental strategic marketing concepts.
  • Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis.
  • Master market and competitive analysis.
  • Combine tactical implementation with long-term strategy.
  • Broaden the long-term focus.
Product Purpose: Companies have the option to create Blue Oceans in services and distribution and not only with their products, as most organizations still believe to this day. Most organizations limit their strategic options by focusing on only one dimension of strategy.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information