Lumina

Lumina is a global, cross-media planning and analytics platform that enables marketers to plan, measure, and optimize through an end-to-end system. The solution bridges each step of the media planning process, additionally integrating media buying systems and data, to achieve a connected work?ow across all channels.

Description

Product Features:
  • Connected, end-to-end workflow between planning, buying and measurement.
  • Data-driven with integration with 1st party, 3rd party performance, research, and historical data.
  • Central workflow provides teams with both granular and organization-wide understanding of activity.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information