Description
Product Features:
- Increase the performance of campaigns with audience-based optimization.
- Collect, organize and analyze data from any source in one place for a full 360 degree view of consumers.
- Seamless exchange of second-party data with other publishers and marketers.
- Understand and activate site visitors, maximizing the value of every consumer who visits a site.
- Semantic Classification.
- Unify data across platforms and screens.
Product Purpose:
Audience Optimizer is Lotame’s proprietary modeling solution, allowing marketers to create powerful lookalike and actalike audiences using first-party data sets. Powered by sophisticated machine learning, Audience Optimizer maximizes performance and effic
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
NA
Free Version:
