Location Conversion Index provides an omni-channel offline attribution platform. The solution measures consumers’ physical world behavior at the point of sale, such as number of store visits directly attributed to a campaign. By connecting physical and digital world behaviors, LCI provides marketers with an accurate measurement of their campaign ROI. The platform targets an audience based on proprietary data intelligence, monitors store visits from exposed audience vs. control group, identifies organic visits vs. campaign-driven visits, and measures incremental lift in visits to understand offline conversion directly attributed to increased sales.
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
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