LiveRail

LiveRail is a social-oriented monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their ad inventory smarter and safer across devices. LiveRail’s ad server streamlines common workflow and eliminates the most frequent sources of headaches associated with trafficking digital ad campaigns. The platform updates available data immediately so you can get new, actionable insights into buyer behavior and measurement of monetization efforts. LiveRail’s price floor algorithms analyze historic bidding patterns, audience segment values, and client’s business rules to suggest the optimal price floor for inventory.

Website: http://www.liverail.com/platform/

Description

Product Features:
  • Create invitation-only programmatic connections with strategic buyers.
  • Automatically quarantines and curates all incoming ads from third-party buyers.
  • Collects information about people who use Facebook, such as demographics, to help accurately target ads to specific audiences.
  • Connects publishers to major ad networks, Demand-Side Platforms (DSPs), trading desks, and exchanges.
  • Updates available data immediately so you can get new, actionable insights into buyer behavior and measurement of monetization efforts.
  • View all Nielsen campaign metrics to track the status of campaigns.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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