Description
Product Features:
- Build models that predict response, churn, or other customer behaviors.
- Predict lifetime value, and strategize the best marketing path to maximize it.
- Targeted lists for direct mail, email, shared mail, or other channels.
- Overlays hundreds of data elements to ensure as much information as possible is utilized in models or optimization decisions.
- Cross-channel optimization.
- Media mix optimization.
- Data collection, experimental design and uplift modeling.
Product Purpose:
LityxIQ was built to solve the limits of predictive models -- a good starting point, but optimizing marketing efforts also requires making trade-offs to ensure each incremental dollar is spent as efficiently as possible. Finding the right targets and prov
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
