LiquidM Mobile Advertising Management Platform (MAMP)

The LiquidM Mobile Advertising Management Platform (MAMP) is a modular, flexible cloud-based SaaS that allows media buyers to optimize their processes across the full range of premium to performance advertising. There are four modules: RTB Supply, Ad Server, Ident Service and Decision Engine.

Description

Product Features:
  • Native Ad Creator which helps mobile developers and advertisers create native ads that blend naturally with existing, popular mobile content.
  • Brand-Safe RTB sets and Effortless Supply Selection features that allow brand-conscious media buyers to use advanced RTB tools to quickly and easily sort through and select from thousands of websites and apps, and then make real-time changes as their campaigns evolve.
  • Compare campaign performance based on different targeting criteria.
  • Compare different metrics to optimize the ongoing campaigns.
  • Custom banner sizes.
  • Generate reports and gain full transparency of ongoing or completed campaigns Measure campaign KPIs in real time.
  • Global integration to target audiences worldwide.
  • Identify trends.
  • Provides full VAST 3.0 support.
  • See results in a visual and intuitive manner for selected metrics.
  • Supports MRAID 2.0 standards.
  • Supports standard and HD creatives.
  • Use a wide variety of filters to get granularity about campaign KPIs.
Product Purpose: The LiquidM Mobile Advertising Management Platform (MAMP) is a modular, flexible cloud-based SaaS that generates real-time reporting on campaign delivery, performance and relevant business KPIs. Real-time reports assist in identifying which actions are th
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information