Kvantum

Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.

Description

Product Features:
  • Daily snapshot of marketing spend, incremental sales attribution, and key marketing KPIs.
  • Model development, pilot testing, behavioral analysis, scenario planning, and various other analytic tools and resources.
  • Real-time monitoring and optimization to increase brand awareness for products.
  • Self-serve tools for brand and agency analysts to analyze the marketing data and model outcomes.
  • User-friendly dashboard.
Product Purpose: Kvantum enables agile marketing and consumer analytics through a powerful, real-time attribution and optimization technology. We combine top down marketing mix modeling with bottom up customer level attribution modeling.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information