Krux DMP

Krux is a next-gen Data Management Platform (DMP) that unifies “people data” from multiple screens and sources, analyzes the data to identify and understand individual preferences and expectations, and activates the data across every channel in right time and real time. Krux is the data decision system that helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences to people. Datasets in catacombs of legacy systems are streamed within hours to a central cloud and meshed with audience data from any web experience, such as social, mobile, display, set-top boxes, online and IoT devices.

Description

Product Features:
  • On-demand, total recall and real-time access to 100% of people data from all your sources.
  • Iterative learning and continuous insight keeps you informed as your audiences evolve.
  • Secure data ownership, privacy and protection guards your audience data.
Product Purpose: Krux's complete architecture delivers on-demand data insights that are actionable and help businesses sustain a virtuous cycle of valuable customer experiences.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information