Krux DMP
Krux is a next-gen Data Management Platform (DMP) that unifies “people data” from multiple screens and sources, analyzes the data to identify and understand individual preferences and expectations, and activates the data across every channel in right time and real time. Krux is the data decision system that helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences to people. Datasets in catacombs of legacy systems are streamed within hours to a central cloud and meshed with audience data from any web experience, such as social, mobile, display, set-top boxes, online and IoT devices.