IBM Digital Analytics Multichannel

IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars.

Website: http://www.ibm.com/analytics/us/en/technology/biginsights/

Description

Product Features:
  • Drive business insights by extending analytics.
  • Identify hidden opportunities with prospects and customers.
  • Retain, cross-sell or better serve the customers.
  • Micro-target digital marketing based on a holistic view.
  • Understand the impact of digital marketing channels on offline sales.
  • Use multiple user-interface-driven and automated data import workflows to handle a variety of use cases.
  • Make fact-based, accurate decisions on targeted marketing strategies and expenditures.
  • Analyze marketing channels and customer behavior by merging online and offline insights.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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