IBM Digital Analytics Lifecycle

IBM Digital Analytics Lifecycle enables organizations to track and understand how customers progress through long-term conversion lifecycles. The solution goes beyond single-session metrics to evaluate the impact of different channels and multiple touchpoints throughout the customer conversion lifecycle.

Description

Product Features:
  • Continuously optimize initiatives.
  • Engage prospects and customers with relevant, personalized marketing.
  • Insights into which campaigns, channels, touchpoints, and customer characteristics are in play.
  • Map visitors into milestones based on either pre-built or customized segments.
  • Move away from the analysis of individual touch points and towards a holistic program of business enhancement.
  • Pinpoint key interactions and events that prompt customer progression through lifecycle milestones.
  • Reveal the areas to research, test and optimize, then discover how those efforts affect the overall flow and development of customer relationships.
  • Tailor marketing initiatives differently to early-, mid- and late-stage customers.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information