Description
Product Features:- Continuously optimize initiatives.
- Engage prospects and customers with relevant, personalized marketing.
- Insights into which campaigns, channels, touchpoints, and customer characteristics are in play.
- Map visitors into milestones based on either pre-built or customized segments.
- Move away from the analysis of individual touch points and towards a holistic program of business enhancement.
- Pinpoint key interactions and events that prompt customer progression through lifecycle milestones.
- Reveal the areas to research, test and optimize, then discover how those efforts affect the overall flow and development of customer relationships.
- Tailor marketing initiatives differently to early-, mid- and late-stage customers.