Description
Product Features:- Analyze display advertising performance: Drive accountable advertising using attributable metrics such as sales, conversion events, page views and unique impression viewers.
- Optimize budget allocation: Compare performance of different impression marketing initiatives.
- Produce the right data views for the business: Toggle between metrics and visualizations to quickly identify best performing and least performing online marketing campaigns.
- Target specific audiences and website behaviors: Use campaign attributes such as language, size, and genres to uncover hidden preferences of the campaign viewers.