Description
Product Features:- Compare the view-through or click-through performance of social networking websites against other impression-based campaigns.
- Measure performance and ROI in a comprehensive view that comprises all online channels.
- Measure social performance against the industry standard with IBM Benchmark, and uncover new opportunities.
- Monitor the downstream impact of social content impressions.
- Track and converse with top brand Tweeters to increase engagement and loyalty.
- Track real-time conversations about brands, products and competitors on Facebook and Twitter.
- Track social advertisements, Facebook applications and custom tabs with IBM Digital Analytics Impression Attribution.
- View, post, reply and interact with Facebook and Twitter feeds directly from the user interface.