IBM Campaign

IBM Campaign provides multi-channel campaign management enabling users to plan, design, execute, measure, and analyze multiwave, omni-channel, and highly personalized marketing campaigns.

Description

Product Features:
  • Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response.
  • Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).
  • Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
  • Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information