Hearst First Audiences (HFA)

Hearst First Audiences (HFA) is a framework based on content consumption data as well as in-depth audience analysis of all first party data sources across Hearst’s global portfolio of premium magazine, television, and newspaper brands.

Description

Product Features:
  • Targeting based upon affinity displayed in marketer segments from categorical content consumption.
  • Targeting based upon engagement within marketer segments.
  • Targeting based upon product interest or web behavior indicating purchase intent.
Product Purpose: NA
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information