Factual

Factual is a mobile user location platform that tracks and analyzes the geo-behavior of mobile users, resulting in detailed real-world user profiles for the purpose of personalized ad targeting. The platform is powered by Global Places, a constantly-updated database of over 65 million businesses (restaurants, hotels, etc) and points of interest (museums, airports, etc) in 50 countries. Each listing includes name, address, phone, category, email and website. Global Places data is accessible either as a download or via Factual’s API. Factual can do reverse geocoding, taking the geographic coordinates of audience mobile devices and tagging digital content with location data. Geopulse Proximity can be used with Factual’s location data or integrated with an advertiser’s own data. Geopulse Proximity is a location-based service that sends ads or messages to mobile users when they enter a pre-defined geographic area such as a store, mall or neighborhood.

Website: http://www.factual.com/

Description

Product Features:
  • Integrates with Geopulse functionality to pinpoint mobile user location.
  • Global Places is the core of Factual’s location platform.
  • Includes UPC-centric database containing nutrition information on over 600,000 products.
  • Covers more than 50 3rd party services including Facebook, CitySearch, Yelp and Twitter, Places Crosswalk maps the same place on all of those services and matches the data against Factual’s data.
  • Covers more than 35 3rd party services including Amazon, Walmart and epinions, Products Crosswalk unites the web by connecting product pages across many services and integrates affiliate programs using unique product identifiers.
  • API that uses Factual’s database to map and clean a company’s data.
  • Names and relationships of 5 million geographies with translations in 19 languages.
Product Purpose: With Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries, Factual’s platform provides location based mobile personalization and ad-targeting solutions to fuel growth.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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