Experian Consumer Information Services

Experian’s massive consumer data technology includes a suite of specialized email and mailing lists that advertisers and agencies can use to identify and target specific households, individuals and businesses. In addition, Experian features a number of marketing tools and services such as data appending, designed to provide businesses with a deeper understanding of consumer characteristics using demographic information and Mosaic USA household lifestyle segmentation.

Description

Product Features:
  • Business Lists: Over 14 million businesses.
  • Consumer Lists: Over 210 million consumers and 110 million households.
  • Email Campaign Builder: Tool for creating and sending an email newsletter and tracking its success with Excel or PDF metrics reports.
  • High Income: Lists sorted by income level.
  • Market and Customer Profile Reports: Market and Customer Profile Reports include key characteristics of target market and market size based on number of households in geographical areas.
  • Mosaic: Experian’s proprietary data based on new complexities in American households, Mosaic segments into 19 categories including Power Elite, Significant Singles, Pastoral Pride and more.
  • New Opportunities: Data on new parents, new homeowners and new movers including income level.
  • Property Prospects: Lists sorted by homeowners, mortgage and note holders suitable for businesses marketing mortgage-related products and services Renters: Lists of renters including annual incomes Special Interest: Lists sorted by such special interests as investors, health enthusiasts, sports enthusiasts, green consumers.
  • Website Review Services: In-depth analysis of website performance.
Product Purpose: CheetahMail's email technology has helped over 2000 brands maximize the relevance of their communication and drastically increase revenue and customer loyalty. The platform is currently sending more than 10 billion emails a month and is backed by the indu
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information