El Toro Ad Tech

El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

Description

Product Features:
  • Match postal addresses to IPs to serve targeted digital display and video ads to individual houses or buildings.
  • Serve targeted digital ads to entire college campuses, hotels, trade shows, conventions and other venues.
  • Target people who are moving or have just moved into their new home in almost real time.
  • Deliver a campaign on out-of-home (OOH) screens and their mobile device, and measure the impact of the ad campaign.
  • Take an unknown site visitor’s IP address and map it back to their physical address so advertisers can send a direct mail piece.
  • Provides a tangible and accurate ROI by cross-referencing the target list with sales records.
Product Purpose: Being able to prove ROI is huge differentiator for the El Toro system, compared to most contemporary online marketing tools.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information