Description
Product Features:- Utilize a people-based approach instead of cookie-based modeling.
- Connect consumer’s offline retail purchases directly to their online behavior.
- Optimize performance based on actual retail sales throughout the entirety of a campaign.
- Enable advertisers to effectively allocate budget based on high performance tactics, maximizing sales.
- Close the loop on digital cross device campaigns with comprehensive return on ad spend measurement available just five weeks post-campaign.
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- Empower marketers with insights on impressions, reach, and frequency through a robust cross device analytics suite.