Direct Match Retail

Direct Match Retail enables marketers to target consumers across all devices based on actual retail purchases. The platform integrates Specific Media’s people-based platform, the Viant Identity Management Platform, and retail sales transaction data from a leading financial services company.

Description

Product Features:
  • Utilize a people-based approach instead of cookie-based modeling.
  • Connect consumer’s offline retail purchases directly to their online behavior.
  • Optimize performance based on actual retail sales throughout the entirety of a campaign.
  • Enable advertisers to effectively allocate budget based on high performance tactics, maximizing sales.
  • Close the loop on digital cross device campaigns with comprehensive return on ad spend measurement available just five weeks post-campaign.
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  • Empower marketers with insights on impressions, reach, and frequency through a robust cross device analytics suite.
Product Purpose: NA
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information