The Adlucent Deep Search platform combines a variety of data sets to build a self-learning algorithm specifically tailored to the unique needs of every advertiser. Through machine learning, Deep Search optimizes bid modifiers, enabling retailers to target by the device, time, day of week, and audience levels. The platform helps retailers to acquire new customers and grow revenue profitably through relevant advertising.
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Reputation Informant has the ability to identify trap hits by IP, domain, subject line, country, and more. The platform can identify sending practices that damage your reputation so that you can quickly identify issues, take corrective action, and keep your reputation intact. Reputation Informant analyzes billions of messages to provide unprecedented visibility into email-based brand abuse like phishing and spoofing.
Real Audience is a suite of data solutions for buyers that includes AudienceID, AudiencePulse and AudienceMax, all built on a data foundation powering over 30 billion unique intent and interest signals monthly for 80% of the United States. Buyers get access to true user intent with unique signals like copy & paste activity, keyword searches, and content consumption.
Design Informant lets marketers preview emails in more than 30 email clients and devices in order to identify display issues. Design Informant is powered by the industry’s leading rendering providers – Litmus and Email on Acid – to stay ahead of the ever-changing email landscape.
The Blended Interest Graph can identify the individual on the other end of the ad server, look across many of their social accounts, and return an ad matched specifically to that person’s interests.