DataSong specialized in SaaS solutions for omni-channel retailers. Their products were built to help optimize channel spend, improve customer targeting, and attribute revenue to the right marketing activity. DataSong was acquired by MarketShare in April 2015.
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SiteCTRL gives publishers deep insights into how their content is actually getting shared online. The ability to track content that is copied and pasted into an email or shared across Twitter and Facebook helps publishers measure content reach, giving them insights that they can use to figure out what content boosts site traffic and better search ranking.
[24]7 Social is a suite of apps that leverage prediction, real-time decisioning, and intuitive design frameworks to effectively add Social Influence to customer purchase and service journeys. The platform helps companies extend their brand reach through the Social Influence and Brand Advocates.
360dialog is an ultra-customizable mobile messaging platform that engages and re-engages customers individually with personalization features for push notifications, In-App Messages and Ads. Deliver personalized messaging through your mobile and desktop browsers, and reach users you otherwise wouldn’t reach by using smart deep linking technology. 360dialog also offers a Remarketing program that lets you trigger banner retargeting campaigns to lapsed users and bring them back into the funnel.
15Five is a workforce optimization solution that helps business owners, managers and team leaders keep up to date on how employees are doing.