Connex Analytics
Connex Analytics provides detailed in-channel analysis and cross-channel insights. Whether you are an analyst needing to rapidly troubleshoot an optimization issue, a digital marketing manager exploring how changes in spend across channels will impact revenue, or a marketing leader who needs visibility across all of your brands or business units, Connex Analytics helps maximize efficiency and effectiveness of the entire portfolio of marketing investments. Connex Analytics is part of the Connex Interactive Investment Management platform designed to integrate the many disparate sources of information and technologies necessary to drive a cohesive cross-channel marketing strategy.