Concentric

Concentric is an advanced market simulation technology based on complexity science, behavioral economics, and machine learning. The innovative platform was designed to either replace the need for a marketing mix model approach (MMM) and produce the equivalent results, or to make use of collected MMM outputs as another valuable input into the system.

Description

Product Features:
  • Input wizards that enable the use of various data types.
  • A desktop or web-based user interface with a built-in workflow.
  • Analytic tools for calibration, diagnostics, and sensitivity analysis.
  • Automated attribution algorithms.
  • A what-if scenario planner that enables comparison of scenarios.
Product Purpose: Currently marketing analytics happens in a disjointed fashion, with siloed solutions trying to piece together a big picture. Concentric provides a more complete answer, drives efficient processes, and shortens the time to results.A Concentric deployment r
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information