CisionPoint

CisionPoint is an integrated portfolio of PR campaign management tools. Cision specializes in sponsored stories that seamlessly blend into a Facebook News Feed, or in-stream ads that look like tweets and convince users to follow a company, product, or charity. Sponsored content, sometimes called native advertising, is a strategic tool that targets potential customers on the platforms they use most.

Description

Product Features:
  • Audience expansion with content across 100,000 high profile partner sites Centralized distribution across all channels of press releases, photos, videos, infographics or other types of content.
  • In-depth media analysis Influencer identification using a database of more than one million contacts, outlets and opportunities.
  • Robust performance tracking with visibility into millions of social media sites, websites, and traditional broadcast and print media.
Product Purpose: CisionPoint’s integrated portfolio of PR campaign management tools enables brands and their advertisers to reach the right audience, boosting conversions and driving customer loyalty
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information