BrightTarget is a predictive marketing analytics platform for B2B. The BrightTarget solution helps discover new segments, score leads, strategize to deliver the right content at the right time, and predict individual Customer Lifetime Value.
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Real Audience is a suite of data solutions for buyers that includes AudienceID, AudiencePulse and AudienceMax, all built on a data foundation powering over 30 billion unique intent and interest signals monthly for 80% of the United States. Buyers get access to true user intent with unique signals like copy & paste activity, keyword searches, and content consumption.
Reputation Informant has the ability to identify trap hits by IP, domain, subject line, country, and more. The platform can identify sending practices that damage your reputation so that you can quickly identify issues, take corrective action, and keep your reputation intact. Reputation Informant analyzes billions of messages to provide unprecedented visibility into email-based brand abuse like phishing and spoofing.
The Blended Interest Graph can identify the individual on the other end of the ad server, look across many of their social accounts, and return an ad matched specifically to that person’s interests.
Blacklist Informant is a solution detectings third-party blacklists that reject and filter email. Get notified when an issue occurs via SMS, email or both.