Brand Pro

BrandPRO is a business simulation game in which participants must develop sound strategies for two brands over 5 simulated years, and get ahead of two virtual but fierce competitors. Totally web-based and paperless, BrandPRO is intuitive and easy to implement, will energize your program and generate excitement among simulation participants.

Description

Product Features:
  • Decide which customer segments to target and allocate resources accordingly.
  • Influence brand positioning through research & development.
  • Influence brand positioning through pricing.
  • Influence brand positioning through communication (and perceptual objectives).
Product Purpose: Companies have the option to create Blue Oceans in services and distribution and not only with their products, as most organizations still believe to this day. Most organizations limit their strategic options by focusing on only one dimension of strategy.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information