BlueConic

BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Description

Product Features:
  • Create a customer data profile for every person that visits the website or uses the mobile app.
  • The profile captures all the data required to uncover these individuals’ needs and intent.
  • Improve website engagement by discerning individual intent from collected and rationalized web behavior.
  • Associate web visitors to CRM profiles based on the customer’s email address, customer ID, or any other identifier.
  • Use dynamic web behavior data to inform a retargeting platform directly.
  • Collect data directly or via integrations with other tools and then hand over online behavior information to the CRM.
Product Purpose: Use BlueConic to recognize an individual at each interaction, and synchronize their intent across the marketing ecosystem.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: NA Free Version:

Additional information