Beckon [DASHBOARD]

Tell a powerful story of marketing’s impact on the business. Bring data, images, rich media and the voice of the customer to life in one beautifully simple dashboard. Leverage Beckon’s suite of best-practice reports, or build and publish your own. Sitting atop Beckon’s rock-solid data management platform, Beckon [DASHBOARD] delivers far more than channel metrics side-by-side on a single screen. It gives you omnichannel marketing funnels, aggregate engagement metrics, ratios between owned and earned impressions, and much more, bringing the interactions between channels to life.

Website: http://www.beckon.com/product/analytics/

Description

Product Features:
  • Cleanses, normalizes and structures marketing data so that it is presentable to business audiences.
  • Enables marketers to present accurate, reliable marketing spend and ROI reports and visualizations.
  • Lets marketers tell a real-world story by combining real-time analytics, rich visual media and human narrative.
Product Purpose: The omnichannel engine in Beckon [ANALYTICS] lets you bring to light and quantify the hidden relationships among your marketing activities, and the effect on business outcomes. When you turn on TV in a market, what impact does it have on other channels? W
Product Attributes: Free Trial: Tech Expert: NA Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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