Beckon [ANSWERS]

Ask and you shall receive. Just ask a business question using Beckon’s natural-language interface. What happened to CPM when we turned on programmatic in two markets? Which messaging is resonating most with our target audience? Which agency delivers the most net new leads per dollar paid in fees? Beckon [ANSWERS] gives you the answer immediately, in the form of beautiful charts, graphs and tables. Explore performance by products, brands, regions, campaigns, channels, customer segments, agencies or any combination thereof. Because the data is perfectly aligned, normalized and tagged in Beckon, you can slice and dice all the way to the detailed answer you need to take action. Answer in hand, you know exactly what action to take next.

Website: http://www.beckon.com/product/analytics/

Description

Product Features: NA
Product Purpose: The omnichannel engine in Beckon [ANALYTICS] lets you bring to light and quantify the hidden relationships among your marketing activities, and the effect on business outcomes. When you turn on TV in a market, what impact does it have on other channels? W
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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