Beckon [ANALYTICS]

Beckon [ANALYTICS] is purpose-built to deliver automated, real-time analytics based on marketing best practices. Get omnichannel insights in the language of marketing, and clean, aligned data to power advanced analytics all right out of the box for fast time to value. Beckon [ANALYTICS] comes preloaded with the rates, ratios, diagnostics and KPIs that brands and marketing leaders have long relied on. Hundreds in all. Paid-to-earned media ratios that reveal exactly how much consumers are amplifying your message. Run-rate calculations that project how you’re tracking. Efficiency metrics. Effectiveness ratios. The list goes on. And of course, you can build your own, too.

Website: http://www.beckon.com/product/analytics/

Description

Product Features: NA
Product Purpose: The omnichannel engine in Beckon [ANALYTICS] lets you bring to light and quantify the hidden relationships among your marketing activities, and the effect on business outcomes. When you turn on TV in a market, what impact does it have on other channels? W
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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