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Audience Calculator

Audience Calculator is Cross Pixel’s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the browsing behaviors that are most relevant to your brand, build a target audience using those insights and optimize your audience in real-time based on actual campaign performance. The technology simplifies the process of creating complex audiences that are unique to each advertiser and is moving the real-time advertising industry beyond static, undifferentiated audience segments. Audience Calculator improves the performance of audience targeting by scoring the online actions of each individual user.

Website: http://crosspixel.net/audience-calculator/

Description

Product Features:
  • Auto-optimizes on a daily basis to ensure that the most relevant audience is actionable the next day.
  • Custom audiences are available for targeting in near real-time.
  • Enables an advertiser to create dynamic, custom audiences based on unique online behaviors of target customers.
  • Improves the performance of audience targeting by scoring the online actions of each individual user.
  • Provides audience auto-optimization based on campaign performance.
  • Provides insight into the browsing behaviors that are most relevant.
  • Simplifies the process of creating complex audiences that are unique to each advertiser.
  • Unprecedented level of insight into the browsing behaviors of an advertiser's best prospects.
Product Purpose: With Audience Calculator, brands can gain insight into the browsing behaviors that are most relevant and build a target audience using those insights.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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